
Brand Center
Brand Purpose
The Illinois Central College (ICC) brand is more than just a logo; it is how our students, prospective students, employees, and community see us and the work that we do. The goal of these brand standards is to strengthen the ICC brand by empowering the entire College to speak with one voice and avoid common mistakes that dilute the effectiveness of any ICC communication. A positive and successful brand is built on discipline and cohesion across the entire institution.
Brand standards are broken up into two sections, visual appearance (design) and written communication (editorial). Design standards give printed and digital materials a consistent visual appearance that is quickly recognized as ICC. Editorial standards provide consistency in writing and naming conventions to allow the College to speak in one clear and concise voice.
One College, One Brand
Each moment we present ourselves visually, in-person, and in written communication, we represent the ICC brand. It is imperative that we look as good as we are and project our strengths as one positive cohesive image.
Downloads
These assets are provided to you for use. Do not edit or alter these assets. Refer to our Design Guidelines for details on size requirements, application, and usage.
Digital Assets
Our digital assets are here for you to download. If you need other file formats or can’t find what you are looking for, please contact ICC Marketing for assistance. We also have digital assets for experienced users through Adobe Creative Cloud Libraries. Please direct questions about our brand, or to request access to the Creative Cloud library, email us at [email protected].
Photography Assets
You have direct assets to current ICC photography through our PhotoShelter account where you can search for and download photography assets quickly, and easily.
Design Guidelines & Quick Reference Guide
A detailed, 56-page book with reference to all things ICC Brand.
Logos
Each logo comes in .jpg and .png formats available as high resolution (300ppi) and low resolution (72ppi).
Smart Choice Graphic
Each graphic comes in .jpg and .png formats available as high resolution (300ppi) and low resolution (72ppi).
Fibonacci Graphic
The Fibonacci graphic comes in .jpg and .png formats.
PowerPoint Template
The PowerPoint template is created with master slides and with our brand fonts embedded.
Letterhead Template
ICC Letterhead template is created in MS Word.